Yaleo Native is now –> Yaleo Advertising
Now with story and video formats!

Multi-device native ads

Icon Yaleo Native

Yaleo Native

The reason Yaleo Native ads have such an impact is that they are integrated into the editorial content and are hardly recognisable as ads. 

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Yaleo Native example on watson.ch mobileYaleo Native ad preview on a desktop monitor

Advertising that's relevant is advertising that works.

The advantages of Yaleo Native at a glance.

User acceptance

The seamless integration of native ads into the editorial content, along with the option for demographic, geographic, or contextual targeting, ensures a positive user experience and increases click-through rates.

Transparency

You have full control over budget and campaign performance – thanks to a transparent cost-per-click (CPC) pricing model and real-time monitoring, you can plan and optimise every campaign with precision.

Add-on services

Save time and improve performance with our add-on services. We can do everything from automated ad creation using crawler technology to producing a strong campaign landing page when one isn’t already available.

Reach

Delivered within the safe environment of more than 200 premium websites, Yaleo Native ad campaigns reach a broad target audience across all parts of Switzerland in one go and guarantee absolute brand safety.

Extensive reach within the editorial environment

Digital campaigns in the safe environment of more than 200 premium Swiss websites.

The format with the highest user acceptance

Yaleo Native ads have a decisive advantage: they don’t bother users. Because they are seamlessly integrated into the editorial content and adapt to the website’s design, they are perceived positively and capture the reader’s interest and focus. 

The result is significantly higher click-through and conversion rates, as well as improved brand perception.

Add-ons for native campaigns

Our additional services make every marketer’s life easier and make campaigns even more efficient.

Yaleo Native Crawler Infographic

Automated ad creation

YALEO COLLECT: AD CRAWLER

Our crawler technology, Yaleo Collect, automatically pulls images, text and links from landing pages to create highly scalable native performance ads. This significantly cuts down on ad production work.

It’s especially suitable for clients with content or e-commerce strategies aiming to drive traffic through dynamic ads.

Efficiency
ROI
CTR

Interactive landing pages within the publisher environment

YALEO LANDINGPAGE

If clients don’t have a suitable website to link their native ads to, we can create an interactive landing page for them. We tailor this page precisely to the target audience using existing materials, such as advertorials. 

These landing pages are proven to generate more interactions and longer dwell times, because they are perfectly aligned with the native ads and with campaign objectives.

Interaction rate
Dwell time
Yaleo Native Landing Page Example on Desktop and Mobile

Success stories

Throughout the entire marketing funnel.

Yaleo Native Case - Luma 73% viewability rate

LUMA Vertriebs GmbH is an example of how strategic placement of native ads within the reading flow of publisher websites ensures that the ads are well-received.

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Impressions
Viewability Rate
Clicks
Yaleo Native Case - Vontobel 1.52% click-through rate

The editorial appearance of native ads effectively sparks curiosity and increases click-through rates. Bank Vontobel’s use of native ads to promote its blog posts is an example of how native ads can drive traffic to content marketing.

Clickthrough-Rate
Yaleo Native Case - Twerenbold 1.43% click-through rate

Native ads reach users in a trustworthy environment, which positively influences purchase intent. This leads to better conversions, especially when the offer is attractive. A great example of this is Twerenbold’s travel campaign.

Clickthrough-Rate
Leads
Yaleo Native Addon Langing Page - Gstaad 48.6% interaction rate

Using a landing page as an add-on service enhances and expands on the native ad with dynamic, interactive content. Clicking on the native ad takes users to a perfectly tailored landing page, resulting in high interaction rates, as demonstrated by the Gstaad Tourismus example.

Interaction rate
Dwell time
Yaleo Native Case - Nissan 42% interaction rate, 8.12% conversion rate

Native ads are also ideally suited for lead-generation initiatives. Nissan impressively demonstrated this with a competition. The result was high engagement from landing-page visitors and an increased willingness to share data.

Qualified Leads (MQL, SQL)
Yaleo Native Case - Obi 87% new visitor rate

Because native ads are unobtrusive, users find them less irritating. OBI’s success demonstrates how strong content marketing can combine with direct sales – and how native ads can bring in new, valuable customers who want to buy.

New visitor rate
Conversion

FAQs about Yaleo Native

How is the cost-per-click strategy determined?
What marketing objectives are native ads suitable for?
What requirements do creative assets need to meet for a native ad?
How do you ensure that the ads are displayed in a relevant context?
How is campaign performance reported?
What should my minimum budget be?
How many different creative assets should be used?

Customer experiences with Native

Our satisfied customers are the best ads for our business.

A powerful partner for generating qualified leads

Yaleo has enabled us to grow our existing partnerships and consistently drive significant traffic, both within Switzerland and internationally. And the “cherry on top”: the Yaleo team provides outstanding support.

Catarina Bothe,
Head of Media Partnerships

Significant efficiency gains and new visitors

The automated generation and creation of more than 200 ads, along with AI-generated content, substantially cut down on the time and resources we previously needed to invest and achieved a higher-than-average new-visitor rate for OBI Magazin.

Hatay Sanchez,
Lead X-Channel
Communications & E-Commerce

Success with CPC-based campaigns

We get high-quality, guaranteed traffic to our online store and have already successfully promoted several new products and campaigns that have boosted our sales.

Claudia Schären,
Marketing Managerin Media

Interested?
Get in touch to learn more.

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