Successful native advertising

Effective application aids and targeted advertising strategies for native advertising campaigns.

Audienzz and Ringier Advertising launch new native performance product “Yaleo”

Two of Switzerland's leading digital marketing companies combine their strengths: With “Yaleo,” Audienzz and Ringier Advertising are launching a new product for displaying native ads in a pay-per-click model. It replaces “Business Click” from Audienzz and “Ringier Click” from Ringier Advertising and enables advertisers to generate even more reach for their performance campaigns.

How native ads optimize e-commerce strategy

Integrating native ads into marketing strategy is proving to be a highly effective way to increase customer engagement and revenue. In this article, we will look at this issue in detail.

Optimize native ad campaign

What data do I use to see how my advertising campaign is doing and what to do if a campaign doesn't run as it should? These questions are clarified in this article.

Quality vs. quantity in online advertising campaigns: Cheaper isn't always better

In our knowledge blog, you can find out which factors influence the price of an advertising campaign and which quality features need to be considered.

Four helpful tips for a successful native ad campaign

Native advertising is becoming increasingly popular. In this article, you'll find out what you need to consider to make your native ad campaign successful.

This is how you define your target group

The best advertising is useless if it reaches the wrong target group. Read our knowledge blog to learn how to get in touch with potential customers.

The meaning of pay per click (PPC)/cost per click (CPC)

In our knowledge blog, you will learn what pay per click or cost per click means and how to use this marketing method wisely.

Gained new customers despite corona

The coronavirus has also affected Heizungsmacher AG. The responsible person explains how the Swiss SME nevertheless managed to acquire new customers during the crisis.

Native ads vs. social media ads: The pros and cons

You want to attract new customers. Which online advertising channels are suitable for you depends heavily on the respective objectives. Today, we're comparing social ads and native ads.

Comparing SEA and Native Ads: Which should I choose?

You want to attract new customers. Which online advertising channels are suitable for you depends heavily on the respective objectives. Today, we're comparing search engine advertising (SEA) and native ads.