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Native advertising even more efficient thanks to AI and automated technologies

Native advertising has been on the upswing for quite some time and offers a real alternative to traditional advertising formats. Now, the use of AI and automated technologies is making native ad campaigns even more efficient and thus offers new opportunities for success.

Increase campaign success with the right click price

Click-through rate (CTR) is often used to measure the success of a native ad campaign. This can vary significantly depending on the industry — and this must be considered when setting the CPC value (cost per click).

Launch of new native performance product “Yaleo”

Two of Switzerland's leading digital marketing companies combine their strengths: With “Yaleo,” Audienzz and Ringier Advertising are launching a new product for displaying native ads in a pay-per-click model.

How native ads optimize e-commerce strategy

Integrating native ads into marketing strategy is proving to be a highly effective way to increase customer engagement and revenue. In this article, we will look at this issue in detail.

Optimize native ad campaign

What data do I use to see how my advertising campaign is doing and what to do if a campaign doesn't run as it should? These questions are clarified in this article.

Quality vs. quantity in online advertising campaigns: Cheaper isn't always better

In our knowledge blog, you can find out which factors influence the price of an advertising campaign and which quality features need to be considered.

Four helpful tips for a successful native ad campaign

Native advertising is becoming increasingly popular. In this article, you'll find out what you need to consider to make your native ad campaign successful.

Native ads vs. social media ads: The pros and cons

You want to attract new customers. Which online advertising channels are suitable for you depends heavily on the respective objectives. Today, we're comparing social ads and native ads.

This is how you define your target group

The best advertising is useless if it reaches the wrong target group. Read our knowledge blog to learn how to get in touch with potential customers.

The meaning of pay per click (PPC)/cost per click (CPC)

In our knowledge blog, you will learn what pay per click or cost per click means and how to use this marketing method wisely.

Gained new customers despite corona

The coronavirus has also affected Heizungsmacher AG. The responsible person explains how the Swiss SME nevertheless managed to acquire new customers during the crisis.

Comparing SEA and Native Ads: Which should I choose?

You want to attract new customers. Which online advertising channels are suitable for you depends heavily on the respective objectives.

Level Up your Content Distribution

Mit der richtigen Distributionsstrategie und interaktivem Storytelling zum Erfolg. Während die Masse an Inhalten weiter wächst, zeigen wir wie Markenbotschaften im überfüllten Content-Ökosystem dennoch die Aufmerksamkeit der Nutzer gewinnt.

Yaleo Ads Manager: A guide

Create your own ads and be visible on Switzerland's absolute premium sites. 5 steps to your ad - with Yaleo! 5 easy steps to your Yaleo campaign