Two of Switzerland's leading digital marketing companies combine their strengths: With “Yaleo,” Audienzz and Ringier Advertising are launching a new product for displaying native ads in a pay-per-click model.
The cooperation between Audienzz and Ringier Advertising creates the widest range of digital native offerings in Switzerland. The network on which the native ad campaigns of “Yaleo” are played out now comprises over 170 well-known premium websites and apps in all Swiss language regions. This includes all titles from media companies NZZ, Ringier and CH Media as well as other well-known partners such as Nau.ch and Comparis. Websites such as blick.ch, nzz.ch, bluewin.ch, finanzen.ch, watson.ch, letemps.ch or cdt.ch cover all topics from news, finance and lifestyle to family and leisure. The strategic cooperation between Audienzz and Ringier Advertising gives advertisers access to Swiss quality publishers who can place their campaigns in high-quality environments in a targeted manner, for example based on geographical, language or thematic criteria.
Native ads from “Yaleo” have the advantage that they are embedded directly in editorial content or in the “Yaleo” feed, which starts under an article and consists of article teasers and advertising spaces. In addition, their content and appearance are seamlessly adapted to the website on which they are being played out. This guarantees a first-class user experience and optimal visibility in combination with an environment that offers advertisers maximum brand safety. Thanks to “Yaleo,” publishers can integrate additional advertising options on their website and thus monetize them better.
Campaigns can either be booked classically via Audienzz and Ringier Advertising, recorded independently with the programmatic Native Ad Manager from “Yaleo” or created completely automatically with “Yaleo” Collect. “Yaleo” -Collect works using crawler technology developed by Audienzz, which reads images, texts and links from predefined websites or web shops and creates fully automated image/text or video/text ads in over 1000 different designs. In particular, companies with a targeted content marketing or e-commerce strategy that generate traffic through advertisements but want to keep the operational costs of advertising material production low, benefit from this option.
“Yaleo” campaigns are billed in a simple pay-per-click model with a flexible pricing strategy that allows advertisers to individually manage delivery. In this way, campaigns can be calculated and remain cost-effective at all times. Thanks to direct access to the real-time dashboard of Audienzz's Adconsole, the performance of the campaigns can be viewed at any time. This makes it possible to constantly adapt them to the desired KPIs, such as click rate, generated leads or conversions.
Digital advertising specialist Audienzz is a leading provider of premium environments in Switzerland. Audienzz also offers specially developed tools and services for the entire digital advertising market. Audienzz was founded in 2016.
Ringier Advertising stands for strong brands, high-quality environments, innovation and first-class advice. The marketer has a broad portfolio of digital portals and print publications. This includes the brands and corresponding portals of Ringier AG and Ringier Axel Springer Schweiz AG. Ringier Advertising also markets external publications and portals such as bluenews.ch and femelle.ch.
NZZ corporate communications
+41 44 258 17 72, unternehmenskommunikation@nzz.ch
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