Native advertising has been on the upswing for quite some time and offers a real alternative to traditional advertising formats. Now, the use of AI and automated technologies is making native ad campaigns even more efficient and thus offers new opportunities for success.
Embedded directly in editorial content and visually adapted to the website environment, native ads are a subtle yet extremely effective advertising option. They are particularly visible, but are less intrusive than classic banner ads. This promotes user experience and acceptance.
In addition, native ads are played out in a thematic environment, where the user's interest in the promoted content can be assumed. It can therefore be assumed that user interaction and active user participation are greater, which leads to a better overall advertising effect.
AI and automated technologies to increase campaign success
The obvious advantages of native advertising have led to a boom in this advertising format in recent years. At the same time, technological developments have progressed rapidly, with the use of AI in particular creating completely new opportunities. Taking advantage of this is now a must for every company that does not want to miss out on the connection. Audienzz, provider of native advertising technology Yaleo, is also using AI and cutting-edge technologies to increase campaign success. But how?
Automated creation and distribution of native performance ads with Yaleo Collect
With Yaleo Collect, native advertising campaigns can be created completely automatically for the first time. Yaleo Collect works using crawler technology, which reads images, texts and links from predefined websites or web shops and creates fully automated image/text or video/text ads in over 1000 different designs. This is particularly beneficial for companies with a targeted content marketing or e-commerce strategy that want to generate traffic through advertisements. You can significantly reduce the operational costs of advertising material production and save time and resources. At the same time, they ensure that ads are always up to date and relevant, which in turn improves campaign performance.
Less operational effort and more precise target group targeting
The use of AI and automated technologies is therefore also making enormous progress in the creation and distribution of ads in native advertising and has the potential to further increase the impact of native advertising campaigns. For advertisers, this means that operational costs are reduced and at the same time enables them to address their target groups more precisely. In this way, native advertising can be taken to a whole new level.
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